Is it possible to challenge a trademark application in Brazil?

Yes, a trademark application can be opposed for several reasons:

• Existing ownership rights


• The mark is too descriptive


• The mark lacks distinctiveness


• The mark is misleading or deceptive


• Violation of copyright


• Conflicts with well-known marks


• Conflicts with trade names


• Conflicts under Article 6septies of the Paris Convention


• Conflicts with registered designs


• Conflicts with personal names


• Conflicts with company names


• Unauthorized use of protected symbols or national emblems