Opposition to a trademark application can be based on the following reasons:
- Existing proprietary rights, like an earlier conflicting registration
- The mark is descriptive
- The mark lacks distinctiveness
- The mark is misleading, deceptive, or disparaging
- The mark is notorious or well-known
- Representation issues concerning the proprietor of the mark
- Conflicts with trade names
- Conflicts with registered design rights
- Conflicts with rights in a company name
- Unauthorized use of specially protected emblems or national insignia
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