The number of applications you should file depends on your mark's features, your budget, and the level of protection you want in the European Union.
If your trademark includes unique text and design elements (like graphics or logos) and you want both protected, we suggest filing two trademark applications; one for the text (as a "Word Mark") and another for the design (as a "Combined Mark").
Filing two applications offers these benefits:
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Stronger and wider protection. If someone else files a "Combined Mark" with similar text but a different design, their mark might be registered if you only filed a "Combined Mark" and not a "Word Mark," since their mark is still considered different overall. -
Protection if your logo changes. Companies often update their logos. If you only file a "Combined Mark" and not a "Word Mark," your new logo won't be protected. You must use your trademark as registered, or it could be canceled. -
Effective protection for text and design. A "Word Mark" application lets you use your mark in various ways, like stylized text or different designs (as long as they're not too similar to others' registered trademarks). A "Combined Mark" protects your design elements.
If your trademark includes a slogan or a unique design symbol, consider filing separate applications for each to gain extra protection.
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