- Using the trademark before filing can show that it has gained distinctiveness.
- It can assist in addressing objections related to lack of distinctiveness.
- The advantages are limited because trademark rights are mainly secured through registration.
- According to Ecuadorean Intellectual Property Law and Andean Community Decision 486, using a trademark as a commercial name can grant usage rights from the first date of use.
What are the advantages of using a trademark in Ecuador before officially registering it?
Frank Stevens
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