The following are reasons a trademark application might be opposed:
- It conflicts with an existing registered trademark (ownership rights)
- It goes against standards of morality or public policy
- It is descriptive, functional, misleading, disparaging, deceptive, non-distinctive, or generic
- It conflicts with a registered design
- It conflicts with a personal name
- It uses a geographical indication
- It infringes on copyright
- It conflicts with a well-known mark
- It conflicts with a trade name
- It was registered under the name of an agent or representative
- It uses protected armorial bearings, emblems, or flags without permission
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