The application process follows these steps: examination, publication, and registration.
- During the examination phase, applications are reviewed for:
- formal requirements
- proper classification
- descriptiveness
- distinctiveness
- deceptiveness
- conflicts with existing registrations
- absolute and relative grounds simultaneously
- special review for complex marks
- The following details of the application are made public:
- trademark
- applicant's name
- applicant's state or country of incorporation
- applicant's citizenship
- application number
- date of application
- goods/services covered
- trademark representation
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