Opposition to a trademark application can be based on several grounds:
- The mark is merely descriptive.
- There are existing proprietary rights.
- The mark lacks distinctiveness.
- There is a breach of copyright.
- The mark is misleading, deceptive, or disparaging.
- There are rights associated with a company name.
- There are registered design rights.
- The mark is notorious or well-known.
- There is unauthorized use of specially protected emblems or national insignia.
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