The application process follows these steps:
- Examination of the trademark application, which includes checking:
- formal requirements
- classification
- clarity
- descriptiveness
- distinctiveness
- deceptiveness
- conflicts with existing registrations
- whether the mark or its use is offensive to significant community groups, like the Maori
- bad faith
- Publication of the application details, including:
- application date
- mark
- application number
- applicant's name
- applicant's citizenship
- applicant's state or country of incorporation
- applicant's address
- priority claim details
- goods/services
- trademark representation
- local address for service
- Registration
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