Opposition to a trademark application can be based on the following reasons:
- Ownership rights
- Copyright infringement
- Famous or well-known trademark
- The mark is too descriptive
- The mark is misleading, deceptive, or offensive
- Existing design rights
- The mark lacks distinctiveness
- Application by an agent or representative without authorization
- The mark is generic
- Personal name rights
- Unauthorized use of protected symbols or national emblems
- Established reputation in New Zealand for the trademark or business name
- The mark is offensive to a significant part of the community, including Māori people
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