What types of trademarks cannot be registered in Switzerland?

The following types of trademarks cannot be registered:

• Trademarks that go against moral standards or pose a threat to public safety


• Generic words with a wide-ranging meaning


• Trademarks lacking distinctiveness


• Trademarks that mainly serve as names of geographic places


• Trademarks that incorporate names, flags, symbols, or references to regions, countries, states, or international organizations