The application process follows these steps:
- Review of the application for:
- compliance with formal requirements
- uniqueness of the trademark
- potential to mislead
- overlap with existing trademarks
- Details of the application are made public, including:
- the trademark itself
- the goods or services it covers
- the applicant's name
- the applicant's state or country of incorporation
- the applicant's address
- the application number
- the applicant's citizenship
- any priority claims
- the date of application
- a visual representation of the trademark
- Registration of the trademark
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