Should I register my trademark in the local language characters in the United Arab Emirates?

Yes, to ensure wider and stronger protection in the United Arab Emirates, it's advisable to register your trademark in local characters.

Registering the trademark only in its original form (Latin characters) may not fully safeguard its equivalent in the local language. This could allow others to use or register the same or a similar trademark in local characters.

Besides the legal advantages, registering and using the trademark in local characters can also offer commercial benefits. People in the United Arab Emirates will more easily recognize and correctly pronounce your brand if it's in a familiar script.

By registering your trademark in both its original form and local transliteration/translation, you gain stronger protection against potential infringements.