How is AI used in the study, and is a real attorney involved?

We use a hybrid approach that combines the best of both. Advanced AI tools are used to search trademark databases, identify potential conflicts, analyze phonetic and visual similarities, and generate the initial risk assessment. Every study is then reviewed by experienced trademark professionals who verify the analysis, ensure jurisdiction-specific accuracy, and refine the strategic recommendations. This combination allows us to deliver comprehensive, high-quality studies within one business day.