Should I register my trademark using local language characters in China?

Yes, to ensure wider and stronger protection in China, it's advisable to register your trademark in local characters.

If you only register your trademark in its original form (Latin characters), it might not fully protect its equivalent in the local language. This could allow others to use or register the same or a similar trademark in local characters.

Besides the legal advantages, registering and using your trademark in local characters can also offer commercial benefits. People in China will find it easier to recognize and pronounce your brand if it's in a familiar script.

By registering your trademark in both its original form and a local transliteration or translation, you can better safeguard against potential infringements.