- Marks that go against moral standards or public order
- Generic terms
- Names, flags, or symbols of countries, regions, or international organizations, or their imitations
- Marks that lack distinctiveness
- Surnames
- Marks that cause confusion about the origin of goods or services
- Marks that are very similar to a well-known mark in any country
- Trade dress
- Descriptive geographic names
- Misleading geographic terms
- Descriptive terms
- The name, portrait, or signature of a living person without their consent
- Surnames, unless consent is given
- Marks that violate the law
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