Trademark applications can be challenged for the following reasons:
- Existing ownership rights
- Mark is too descriptive
- Mark lacks distinctiveness
- Mark is misleading, offensive, or deceptive
- Mark serves a functional purpose
- Violation of copyright
- Conflicts with a well-known mark
- Includes protected symbols, emblems, or flags
- Conflicts with a trade name
- Conflicts with a registered design
- Conflicts with a personal name
- Mark is generic
- Uses a geographical indication
- Contradicts public policy or morality
- Conflicts with a company name
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