- Words
- Names
- Logos
- Certain 3D shapes
- Colors
- Slogans (if not long enough for copyright protection)
- Sounds
- Scents (olfactory trademarks)
- Trade dress/appearance
- Holograms
- Tastes
- Collective marks
- Certification marks
- Famous marks
- Service marks
Note: Basic product features like scent, taste, and other common traits are not eligible for registration.
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