Opposition to a trademark application can be based on the following reasons:
- Existing proprietary rights
- Conflicting trade names
- Lack of distinctiveness in the mark
- Deceptive, misleading, or disparaging nature of the mark
- Functional aspects of the mark
- Generic nature of the mark
- Descriptive nature of the mark
- Notorious or well-known status of another mark
- Geographical indication issues
- Protection of flags, armorial bearings, and other state emblems
- Registration by an agent or representative without the proprietor's consent
- Contradiction with public policy or morality principles
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