When is it appropriate to start using my trademark?

You can use your trademark anytime, even if it's not officially registered. We suggest applying to register your trademark as soon as possible because many Trademark Offices prioritize applications based on who files and uses them first.

Be aware that if you operate without a registered trademark, you miss out on the benefits and protections that come with registration. You might be using the same unregistered trademark as someone else, which could lead to legal disputes if they try to stop you from using it. Once you file for registration, you gain the right to use the trademark and conduct business in your specific category.

We advise filing for trademark registration when you plan to use it or are already using it. Some countries ask if the trademark has been used at the time of filing. Many countries won't register the trademark until it's in use (extensions can often be requested), while others require a statement of use several years after registration is granted.