Why should you consider using Amazon's Brand Registry?

If you're selling products on Amazon and want an edge over competitors, consider using Amazon's Brand Registry. This program, updated in April 2017, helps protect your trademark exclusively on Amazon. For instance, if you create a beauty product at home, you can prevent others from copying your product and packaging. Amazon collaborates with sellers to combat counterfeit products on their platform.

Advantages

The brand registry safeguards your intellectual property rights, similar to having a registered trademark. Joining the program offers several benefits:

1. Trademark Protection: Registering your trademark with Amazon helps monitor and address any unauthorized use of your product name, logo, or actual product. Amazon will investigate suspected infringements.
2. Enhanced Listing Control: Brand registry enrollment allows you to improve your product's search ranking and customize product descriptions, images, and titles to your liking.
3. Stronger Business Relationship: Building a closer relationship with Amazon can boost your sales.
4. Overall, brand protection, improved search ranking, and enhanced listing options create a better selling environment.

To join Amazon's brand registry, you need a registered word mark, which includes verbal elements without design. If you don't have a registered trademark yet, you can use a global trade number exemption until you obtain one. A registered trademark provides formal protection for your logo and/or company name, safeguarding your products on Amazon.

Sellers

Who can qualify for Amazon's program? Various sellers can participate, including:

• Those who create their own products
• Private or white label brand producers
• Distributors
• Traditional manufacturers

To enroll, provide the necessary information, including the seller's name and details. Once enrolled, you can add additional names and their roles related to your company. For instance, if you register your product line under your name, you can later add your marketing director to your registry information.

Contact us for more information about trademark registration. If your trademark is already registered with us, we can assist you with obtaining the Amazon verification code.